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Are you looking for the best email marketing books that will nurture and convert your leads into happy paying customers?
In this guide, I go over the top five books I’ve ever read on email. These have helped me develop an email strategy that has been working and converting my leads for years (in multiple different markets too).
Email marketing is still the most profitable marketing channel to promote your products and services.
The company I study on a daily basis does this and is the best in the world at it. They build email lists and then sell their products to the list. That’s it. And they do billions a year in revenue.
Building your email list is as close to magic as it gets. Your list of interested subscribers and customers becomes your most valuable asset.
Imagine if your business got annihilated into oblivion. If you had an email list, you could be up and running making revenues within 24 hours. If you didn’t have an email list, you would have to start over again from scratch building from the ground up.
As your list gains momentum, value, and size — it’s easily your number one asset for predictable revenue.
Here are the top five books I’ve read on email.
Invisible Selling Machine
By Ryan Deiss
This is the first book I would recommend you read when you’re ready to implement email marketing (which should be almost immediately) for your business.
The book is based on Digital Marketer’s Invisible Selling Machine course. It’s a condensed version of course, but the book covers the five steps of their email strategy. It’s all you need to implement the strategy.
The book clearly walks you through the 5 steps to creating your email campaigns that will build trust with your new subscribers, offer them value, and help them reach their goals through your products and services.
Email Marketing Demystified
By Matthew Paulson
This is one of the Ultimate Guide types of books. It contains 244 fluff-free pages of email strategy, tools, and tips.
It covers nearly everything you need to know about email marketing. I would recommend you get this right after you’re done with the first book in this post.
You could get it with the Invisible Selling Machine since they are completely different books, but that’s up to you.
Email Marketing: Strategies To Capture And Engage Your Audience, While Quickly Building An Authority
By Eric J Scott
It won’t take you long to go through this book. As with the other books on this list, there is no fluff. Just strategies you can immediately implement in your email campaigns.
You’ll learn how to quickly make campaigns that will engage your subscribers while building your authority at the same time.
Don’t Reply All
By Hassan Osman
Don’t Reply All isn’t a book about your email marketing strategy to gain, nurture, and close more clients. But rather how to control your email inbox rather than letting it control you.
Email is hands down one of the biggest time wasters in our lives. Developing a strategy and a methodology on how to manage the never-ending stream of emails into your inbox is crucial for getting things done and your sanity.
This book is short, gets right to the point with actionable tips to write better emails, and improve your communication via email.
Villainous Weapons of Persuasion
By Ben Settle
Ben Settle has built a strong reputation for himself as an insanely good email marketer.
I’ve been a subscriber of his newsletter for a while now and he’s the real deal. His emails are like snarling bulldogs that command your attention, forcing you to read every word.
Do you know what happens then? You click through to wherever he wants to send you.
That’s the power of email.
Ben has multiple books published that are copywriting gold on email. This book is my favorite and most of his other readers agree.
All you have to do is read the comments on this book to know that it’s the real deal.
“I wasn’t expecting it to be this good” is my favorite.
Conclusion
Remember, start with one if you can resist getting all of them or more. Get one, read it, and immediately implement what it tells you.
Don’t waste years like I did consuming information from books and courses without actually implementing any of the content.
You’ll learn much faster by doing it and going through the motions. You’ll also start getting feedback and a little thing called: results. The results are everything.
Do you know any good books on email?
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