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The 5 Best Email Marketing Books To Build, Engage, and Convert Your Subscribers
Are you looking for the best email marketing books that will nurture and convert your leads into happy paying customers?
In this guide, I go over the top five books I’ve ever read on email. These have helped me develop an email strategy that has been working and converting my leads for years (in multiple different markets too).
Email marketing is still the most profitable marketing channel to promote your products and services.
The company I study on a daily basis does this and is the best in the world at it. They build email lists and then sell their products to the list. That’s it. And they do billions a year in revenue.
Building your email list is as close to magic as it gets. Your list of interested subscribers and customers becomes your most valuable asset.
Imagine if your business got annihilated into oblivion. If you had an email list, you could be up and running making revenues within 24 hours. If you didn’t have an email list, you would have to start over again from scratch building from the ground up.
As your list gains momentum, value, and size — it’s easily your number one asset for predictable revenue.
Here are the top five books I’ve read on email.
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Invisible Selling Machine
By Ryan Deiss
This is the first book I would recommend you read when you’re ready to implement email marketing (which should be almost immediately) for your business.
The book is based on Digital Marketer’s Invisible Selling Machine course. It’s a condensed version of course, but the book covers the five steps of their email strategy. It’s all you need to implement the strategy.
The book clearly walks you through the 5 steps to creating your email campaigns that will build trust with your new subscribers, offer them value, and help them reach their goals through your products and services.
Email Marketing Demystified
By Matthew Paulson
This is one of the Ultimate Guide types of books. It contains 244 fluff-free pages of email strategy, tools, and tips.
It covers nearly everything you need to know about email marketing. I would recommend you get this right after you’re done with the first book in this post.
You could get it with the Invisible Selling Machine since they are completely different books, but that’s up to you.
Email Marketing: Strategies To Capture And Engage Your Audience, While Quickly Building An Authority
By Eric J Scott
It won’t take you long to go through this book. As with the other books on this list, there is no fluff. Just strategies you can immediately implement in your email campaigns.
You’ll learn how to quickly make campaigns that will engage your subscribers while building your authority at the same time.
Don’t Reply All
By Hassan Osman
Don’t Reply All isn’t a book about your email marketing strategy to gain, nurture, and close more clients. But rather how to control your email inbox rather than letting it control you.
Email is hands down one of the biggest time wasters in our lives. Developing a strategy and a methodology on how to manage the never-ending stream of emails into your inbox is crucial for getting things done and your sanity.
This book is short, gets right to the point with actionable tips to write better emails, and improve your communication via email.
Villainous Weapons of Persuasion
By Ben Settle
Ben Settle has built a strong reputation for himself as an insanely good email marketer.
I’ve been a subscriber of his newsletter for a while now and he’s the real deal. His emails are like snarling bulldogs that command your attention, forcing you to read every word.
Do you know what happens then? You click through to wherever he wants to send you.
That’s the power of email.
Ben has multiple books published that are copywriting gold on email. This book is my favorite and most of his other readers agree.
All you have to do is read the comments on this book to know that it’s the real deal.
“I wasn’t expecting it to be this good” is my favorite.
Conclusion
Remember, start with one if you can resist getting all of them or more. Get one, read it, and immediately implement what it tells you.
Don’t waste years like I did consuming information from books and courses without actually implementing any of the content.
You’ll learn much faster by doing it and going through the motions. You’ll also start getting feedback and a little thing called: results. The results are everything.
Do you know any good books on email?
How To Quickly & Easily Find Low Competition Keywords From Competitors (Within 2 Minutes Flat)
How To Find High Volume Keywords With Low Compeition
Do you want to know how to find keywords that are: profitable, have high search volume, and have low competition? So did I when I was starting out with a brand new media site.
Let me guess, you wrote an article or two. You worked really hard on them; maybe even put a few hours into them. You added fancy images and other blog graphics. You did what you learned from articles on how to write good SEO articles.
You clicked “publish” a few times and waited. After waiting for what seemed like an eternity, the flood of traffic to your site just never came.
Let’s fix that. First, a couple important points to make about business in general. Make no mistake, building a media site is building a business.
Business is simple. To make money in business, you have to sell something. At the end of the day, you either sold something and made revenue or you didn’t. So selling should be your only focus for at least the first year…
…but most people don’t do that. They do everything but sell. They spend time on design, thinking of strategies, and worst of all: branding. Branding something that doesn’t exist yet.
I’m not blaming you at all if you do this, I did it. I wasted years spending time on things that don’t matter. I’ve also watched people waste years as well (but that’s for a different article). All that is important but not at first. Selling is. To sell something, you need the attention of the prospect.
Writing content that ranks high in google is one of the most powerful, cost-effective (money-wise), and wise ways to get attention.
Here’s why: It doesn’t cost money.
You’re not spending money, you’re spending your time. If you do it right, you’ll build media assets that generate attention, traffic, leads, and sales every single day… forever.
Think about that.
So how do you know what to write about? That’s the easy part, once you know what to do. It’s almost like seeing the matrix.
You do this through keyword research. It’s one of the core pillars of SEO. There’s many different ways to research for keywords. One of the ways I do keyword research is so simple, I feel like it’s cheating.
Do you want to learn how to write good SEO articles? It’s simple. Stop trying to write for seo and start trying to write for the reader.
Are keywords important? Yes, they are. But what’s more important for “writing for SEO” by multiples and multiples is writing for the users.
In this post, you’re going to learn how I grew a website from 0 to over 15,000 page views a month, in one year.
Keyword Research Hack For Getting Over 20,000 Pageviews
In the last thirty days, one of my sites generated over 20,000 pageviews. I accomplished that in one year.
The second 10,000 pageviews only took three months, the first 10,000 took the first nine months.
I remember when I hit 10,000 pageviews. 10,000 is a big milestone. As soon as you hit that, it starts to get easier to get more traffic.
There’s one thing that once you know how to do it, getting your site to generate massive amounts of traffic is gauranteed.
So how do you research keywords to find the write ones to target your content with?
When it comes to keyword research, business in general, but especially keyword research. There’s only one rule to keep in mind.
“Every battle is won before it’s ever fought”.
– Sun Tzu
You choose your battles carefully. You only put in time and effort into making a piece of content if you’ve done your due diligence beforehand. You know for a fact, that you’ll crush the rankings for the term. Only then, do you make the post?
Most search queries are simply too competitive to rank for with a new site. Can you rank for the 800 lb gorilla keywords?
Yes absolutely, in years. It takes time to move up the ranks on keywords like that. Worry about those later. There’s plenty of time. For now, finding long-tail, more specific keywords with virtually zero competition is a strategy that works.
The majority of my traffic come from long keywords that you would never expect.
Why You Need To Rank #1
Here’s a rule I go by and most others go by the same rule.
Thou shall not publish unless I’m confident it will rank #1.
William Steele
Thou shall not publish unless I’m confident it will rank #1.
If it doesn’t rank #1, you’re wasting your time. Of course you want to be #1, but with this game, it’s even more important.
The #1 position gets 87% of the traffic for that keyword. So #2, and every other page competing for that keyword is getting the remaining 13% of traffic.
Sharpening your axe before you start swinging is the key.
So where do you find these keywords?
If you find it difficult to find low competition keywords and finding ideas for content to write about, keep reading.
After you learn this, you’ll be flooded with as many keywords as you could possibly wrap your head around. I find too many to even be able to keep organized in an orderly fashion.
Here’s how to find dozens of low competition keywords with high search volume; within two minutes
The Goldmine Of Keywords
Especially when a blog is new, doing compeitor keyword analysis for the top dog in your industry isn’t the best approach. There are competitors that are better to go for at first.
Forums are as close to cheating as you can get to find low-competition, high search volume, and profitable keywords.
Here’s what to do.
- Open a fresh browser window and type in the name of the market you’re going to be taking over with the word, “forums”.
For example, if you’re in the Astrology market. You would google, “Astrology forums”.
You’ll see multiple forums filled with people talking about the subject. Open a few tabs of forums. What we want is the largest forums. The bigger the better.
Grab the URL and paste it into Ubersuggest.
Ubersuggest will tell you the pages that get the most traffic.
There’s also a tab that displays keywords that the forum ranks for.
Youll see the search volume, their position for that keyword, and the keyword difficulty for each individual keyword.
This is keyword gold. You don’t need any other information. You can get hundreds of article topics to write good SEO content for that will rank high as long as you do a good job with the content.
Start with the highest searched keywords and go from there.
Note: Always type the keyword in google and see the results with your own eyes. Also, the search volume that any keyword research tool shows you, is not 100% accurate. Use the search volume as a guideline only, an indication. There is more often than not, much more search volume for a search query than you think. Remember, there are over 8 billion people on the planet. That’s an insane amount of people. Even the smallest niche or market, has enough people in it to have a nice six-figure company.
This tool and all other keyword tools aren’t 100% accurate.
Use the metrics as indications.
But when you type in the keyword, if you see results from forums, Reddit, Quora, and a blogger type site, you got a green light.
How To Outrank Quora and Reddit
Keywords that Reddit or quora are ranked number one in, means that there is essentially zero competition. It’s easy to steal the number one ranking and featured snippets from any forum.
You don’t have to type out a behemoth of an article that 3500 words with sources, images, and resources either. You can beat them with just a 1,000 word post.
How long does it take to write 1000 words? It doesn’t take long at all. You can write a 1,000 word article and publish it in 60 minutes flat. In fact, Income School made this point very well.
The sooner you get the article done, the sooner you can start working on the next one. Then the next, and the next. The quicker you get the work done the quicker you can start getting results.
It’s really up to you how fast you do it.
Conclusion
I hope this post caused a lightbulb or two to flicker for when it comes to keyword research.
This is just one of the keywords research strategies I use to write good SEO articles that users are actively searching for. Remember, at the end of the day, this is a business and business is about providing value.
Find a need and fill it. Provide value to the reader. By finding a keyword that hasn’t been appropriately addressed yet with a piece of content, is an opportunity for your business to provide that solution.
There are many more keyword tricks like this one that give you unlimited content topics to write about.
There’s an infinite supply of opportunities out there. Keywords and search queries drifting on the first page like a lost tourist.
Ready to explode your organic search traffic? Go to the contact page and leave me a message with what you’re struggling with and what you want to accomplish.